About
Career Journey
2026 — 2026
Founder | Side Quest | Independent Practice | Present
A Creative Intelligence Lab: AI research company for design, brand, and creative tooling. We study what happens when AI makes execution free and taste becomes the only thing that matters. We publish research, build frameworks, and ship tools that help creative teams stay dangerous. Not theory. Real output.
→ Founded an AI research company focused on design, brand, and creative tooling. Core thesis: AI made execution cheap. Knowing what's actually good became the hard part. We build for the people who know the difference.
→ Built and published research series exploring how AI is breaking and rebuilding design, brand, and creative work.
→ Built frameworks that map how taste, systems thinking, and AI fluency stack together as the new competitive advantage for creative teams.
→ Ship open-source tooling and frameworks for product design, brand systems, and creative workflows. Specs that let AI agents produce on-brand work without a human babysitting every output.
→ Everything built using AI-native workflows. Claude, Cursor, v0, ElevenLabs, Flora, Vercel, Midjourney. Not experimenting with AI. Shipping with it daily. The process is the proof and more.
2025 — 2026
Strategic Design Partner | San Francisco | Founding M.
Creative venture capital that helps AI and Deep Tech teams solve clarity, design, and go-to-market friction so they can launch smarter, grow faster, and scale with conviction.
→ Own design P&L impact for Framelabs. Built Vector, the studio's internal operational margin system from scratch, governing pricing, scope, capacity, and forecasting across a single connected architecture. Turned operational discipline from a manual effort into a structural feature. Reduced operational costs by 40%, increased project capacity by 2x, and contributed to 70% growth in inbound partnerships, without scaling team size.
→ Conceived, built, and launched initiatives from 0 to 1. Designed and shipped Vector ( margin system ) internally, then built market-facing programs: Brand OS, Buildl, RoastStar, Boostara, Pitchiva, and Execova. End-to-end ownership on each: concept, naming, brand strategy and identity, positioning, website, copy, GTM strategy, and launch.
→ Led brand strategy, visual identity, and creative direction for Framelabs and all programs, building seven distinct brand systems. Defined how the studio shows up to the market and built a brand foundation that earns trust before a conversation starts.
→ Developed proprietary frameworks for positioning, GTM, and product strategy deployed across every initiative. Cut strategy-to-execution cycles by 50%. Identified market gaps and translated them into new programs, each one a standalone growth engine.
→ Architected the studio's AI-native methodology. Rebuilt the creative pipeline around AI from the ground up, not bolted on. Integrated generative AI into research, ideation, prototyping, and production. Built agent and prompt-based workflows that 10x creative output while maintaining taste. This methodology directly shaped programs like Execova and Brand OS, where AI isn't a feature, it's the architecture.
→ Built internal platforms and systems designed for 10x scale. Reduced design debt by 60%, increased project velocity by 30%, and created infrastructure that compounds, every system we build makes the next one faster. Vector is the backbone; the frameworks, templates, and workflows are the connective tissue.
→ Led cross-functional teams across design, research, and creative. Set vision, establish standards, and build culture. Mentor designers and embed strategic thinking into how the studio operates at every level. Built a team where designers think in business outcomes and strategy people think visually.
→ Sit at the leadership table. Shape investment thesis, inform portfolio decisions, and connect design insights to business strategy. Present to stakeholders, Design isn't support, it's how we see the market, price the work, and decide what to build next.
2024 — 2025
Co-Founder | Acquired | Global
Huetale helps agencies and startups find their footing through strategic branding, identity, clear positioning, honest messaging, and thoughtful execution. At its core is
a simple framework that supports teams as they scale with direction, confidence, and a strong sense of who they are.
→ Co-founded Huetale with Rubin as a two-person creative studio. Took it from zero revenue to a six-figure through referrals alone, proving the model before scaling it.
→ Identified a broken operating model across small agencies and pivoted the business 3 times: client studio → agency infrastructure → founder accelerator →$8K/month productized service (Huetale Lab).
→ Helped founders build, scale, and grow their own studios (Apestudio, Clixora, Infyniq, Hikolabs) across Web3, AI, and SaaS, providing the positioning, brand, pricing model, client acquisition, funnel system, service architecture, and internal systems from our proven playbook.
→ Designed Huetale Lab Access at $8,000/month, bundling design management, startup OS, process setup, network access, and founder consulting into one offer that replaced a full-time designer, design lead, and strategy consultant.
→ Led all brand strategy, positioning, client relationships, and experience design. Introduced printed brand books, custom packaging, and curated client gifts that increased retention, drove referrals, and eliminated price objections.
→ Built scoping frameworks, communication protocols, and project flow systems from our own operational mistakes, then packaged and monetized those systems as transferable services.
→ Ran full creative, strategic direction and business while Rubin led content, marketing, operations. Clean co-founder split that let us support founders simultaneously without the partnership or quality breaking.
2024 — 2024
Founding Designer | Global Team
A credit layer built with the Move programming language, Moar Market introduces the concept of Composable Leverage - giving you credit to use across DeFi protocols. As a protocol, Moar Market can be plugged into providing leveraged exposure to nearly all primitives - including LSDs, Restaking, AMM LP Pools, RWAs, long-tail assets, and more.
→ Partnered directly with founders to shape product design vision, define brand identity, and lead end-to-end UI/UX for lending, farming, trading, bridging, and points systems - simplifying DeFi complexity into clear, trust-driven user flows.
→ Spearheaded strategic design that played a critical role in securing incubation and grant from Thala Labs and Aptos Foundation - positioning Moar as one of the earliest grant-backed DeFi protocols on Aptos.
→ Through design-led optimization of user flows, dashboards, and financial data visualization, Moar Market reached $54K in fees, $17K in revenue in few months of full product launch - reflecting the efficiency, clarity, and trust built through product design execution.
→ Designed and directed Moar’s launch landing page; amplifying brand awareness, creating a distinctive market presence, and setting the stage for a successful product launch.
→ Designed Moar Market’s investor seed deck - turning complex DeFi concepts into a clear, investor-focused narrative that helped secure early-stage grants and incubation support.
→ Built Moar’s brand from first principles - crafting a distinctive visual and narrative identity that cut through noise, established credibility, and that defined the protocol’s category presence in the ecosystem.
2021 — 2024
Founding Design Core Contributor | Later became Head
of Design as Core Contributor | Led 8+ Contributors
Hubble Exchange is a decentralized exchange (DEX) built on an Avalanche Subnet for trading perpetuals with a CEX-like UX and a fully decentralized order book, which later became a Layer 1 blockchain for a perps orderbook DEX. Joined Hubble as the sole founding design contributor, shaping a CEX-like DeFi trading experience.
→ Spearheaded 0→1 design, branding, art and creative direction for everything, leading MVPs, pitch decks, UI/UX, and marketing assets that secured funding from top DeFi investors and propelled launch traction.
→ Designed CEX-grade decentralized trading UI/UX, that contributed to drive $41M+ trading volume, $4.8M TVL, and 17,000+ trades at launch ( in just a few weeks ) by simplifying futures trading & enhancing onboarding through simple interface, real-time feedback, guided flows, user education and more.
→ Contributed to the success of V1, which gained significant traction and drove over $150M in cumulative trading volume, with my contribution focused on enabling a frictionless, trust-driven user interface, visual and experience design.
→ Co-led multi-surface design efforts across exchange UI, gamified referral systems, NFT rewards, DAO branding, and V2 app redesigns, social media design, and leading art/creative direction - ensuring consistent, engaging, and high-performing experiences across all user touchpoints.
→ Led creative and art direction and defined the global visual direction. Transformed Hubble from a trading protocol into a culture-led Perp Dex brand, blending storytelling, illustration, and motion into a unified creative identity. Drove visual campaigns and social launches that amplified awareness, engagement, and brand equity across the Avalanche and perpetual DEX ecosystem.
→ Co-led a multidisciplinary 8+ creative contributors at Hubbleverse DAO; conducted workshops, defined design ops, and co-led creative execution for Avalanche Summit, Hubblenet launch, and DAO-wide brand presence. Planned and designed the "CORE" design system for marketing visual design (improved marketing design ops by 95%).
→ Co-directed DAO design ops and product evolution, bridging core contributor efforts, collaborating cross -functionally with engineers, and driving creative strategy for features, education, community engagement, and cross-chain expansion.
→ Co-conducted feedback sessions and user research discussions with the Ava Labs, Avalanche Foundation team, and other well-known partners and individuals, refining the UI/UX of the exchange to optimize data points, information architecture, user interactions, satisfaction, and functions.
2020 — 2026
Co-founder, CPO | Remote | Global Team
Hexorial transforms design into momentum - crafting
AI-powered tools that streamline workflows and amplify creativity, from first-time makers to seasoned pros. I led Hexorial’s vision to scale from a side project to 1.3M+ users, shaping tools that merge accessibility with depth.
→ Co-founded and scaled Hexorial from a side project into a bootstrapped design-tech company with 1.3M+ users across Figma and Adobe ecosystems - achieved without external funding or paid marketing; ranked Top 3 globally for plugins, installs and user base with a 4.8 rating on Figma and Adobe Marketplace.
→ Played a pivotal role in scaling the Tier 4 Villange company to global recognition - ranked among the top companies worldwide by likes, installs, and plugin adoption - becoming the first and only Indian company to achieve this level of response.
→ Led brand, product, creative direction, and growth strategy, building design systems, product roadmaps,
and GTM playbooks from 0 → 1, resulting in 120K+ MAUs, 80K+ daily requests, and 200% user base growth organically.
→ Led a global design team and steered high-impact product and brand projects end-to-end, owning strategy, systems, execution, and launch.
→ Designed and executed growth loops, product hooks, and distribution strategy, monetization models that drove a 98% increase in revenue, a 95% uplift in user retention, and secured grants and partnerships from industry giants like Figma, Adobe, and IxDA.
→ Directed strategic UX overhauls, rebranding initiatives, and research collaborations with Adobe and Figma, leading to a 98% surge in installs, consistent 4.5+ star marketplace ratings, and multiple "#1 Product of the Day" wins on Product Hunt.
→ Built and scaled core operations, hired key team members, defined SOPs, and led strategic research collaborations to elevate product positioning & design innovation.
2020 — 2021
Founding Designer | Head Of Design | Remote
DefiDollar is a DeFi Protocol Lab building to take DeFi to the masses and aims to simplify access to Web3.0 based DeFi products. DefiDollar originated at ETH Global Hackmoney, where the initial concept was developed. I was one of the initial members to transition from the hackathon group to a venture-backed project. Backed by top investors like Divergence Ventures, Standard Crypto and more.
→ Built and led the design function from 0→1, owning UX/UI, branding, marketing collateral, and design systems. Contributed to the protocol’s growth from an ETHGlobal project to a multichain DeFi lab with $250M+ TVL and backing from top-tier VCs.
→ Crafted intuitive UI/UX for complex DeFi flows (mint, stake, borrow, LP rewards), designed and launched core products suite → DUSD - The Stablecoin Index, ibBTC - The Bitcoin Index, and Opeth - Options Backed Smart Collateral, that contributed to drive $3.5M+ in early transaction volume and improving onboarding efficiency.
→ Spearheaded the rebrand of DefiDollar into a multichain DeFi lab, created the "Ora" design system ( improved marketing design ops by 80% ), and collaborated cross-functionally to transform raw ideas into trusted, high-impact products.
→ Helped position DefiDollar through strategic brand
and design leadership, playing a one of key role among multiple factors in attracting investment from Binance Smart Chain’s $100M innovation fund.
2020 — 2020
Product Design Internship ( Full-Time ) | Jan 2020 to July 2020 | On-Site | Global Team | 1st Design Intern ( Matic )
Polygon is a blockchain scalability platform that enhances Ethereum with faster and cheaper transactions. Polygon fast-tracked my growth, deepening my design craft and strategic thinking within a high-velocity blockchain environment.
→ Joined as the early #1 design intern and #2 design team member when Polygon was still known as Matic Network; collaborated with founders and leadership to learn and drive blockchain product design experince.
→ Actively involved and contributed in every facet of the design process across research, product design, visual design, UX strategy, website design; led staking dashboard redesign and NFT marketplace prototypes, simplifying complex blockchain flows for better usability.
→ Co-built internal apps and MVPs with CPO and Head of Design, transforming early concepts into high-fidelity, user-ready prototypes.
→ Directed visual strategy for product marketing, designing landing pages, pitch decks, event creatives, and modular brand system for scalability.
2019 — 2020
Founding Designer | Hybrid
Bitwise Infotech delivers fast, high-quality web and mobile app solutions for startups to enterprises worldwide, known for rapid execution and global client success. Led design vision as the founding designer - translating strategy into intuitive solutions and driving UX research to inform user -centered prototypes.
→ Joined as the founding designer, defining the product’s design foundation from scratch – crafted intuitive UX flows and high-impact UI that led to a 30% uplift in engagement and retention.
→ Built and operationalized lean, iterative feedback loops that cut revision cycles by 20%, accelerating time-to-market and enabling faster product decisions.
→ Spearheaded UX research that surfaced critical behavioural insights, directly contributing to a 70% jump in user satisfaction and shaping product strategy.
→ Translated raw business ideas into launch-ready prototypes - bridging product, engineering, and growth through a user-first lens and strategic design thinking.
2019 — 2019
Design Internship | On-Site
HashOne builds intuitive apps that enhance daily life, trusted by 40M+ users in 150+ countries. Achieved 50M+ downloads with a 4.4 Star average from 75K+ reviews.
→ Rapidly translated founders’ insights into wireframes and high-fidelity prototypes - shaping new app features that aligned with evolving product strategy and user behavior.
→ Delivered polished, user-first design concepts under high-speed execution cycles - proving adaptability and speed in a fast-moving startup environment.
→ Collaborated cross-functionally with founders and engineers to uphold design fidelity during development, cutting feedback loops and boosting implementation efficiency.
→ Practiced live, human-centered design in production -directly improving usability and user retention during a critical growth phase for the app.
2017 — 2019
Independent Practice
Worked with small businesses and emerging brands to help them expand their global presence through design thinking, strategic positioning, and digital transformation, turning local stories into global brands.
→ Collaborated directly with founders to translate business goals into actionable design systems and digital strategies - increasing brand visibility and user engagement by up to 3x.
→ Developed and launched end-to-end brand and digital experiences (identity, website, and marketing assets) that drove an average 40 - 60% increase in inbound leads and improved retention.
→ Delivered fast, high-quality creative solutions across diverse industries - maintaining design consistency while adapting to evolving product and market needs.
→ Bridged business, tech, and creative teams to streamline execution, align brand messaging, and shorten go-to-market cycles by 30% through better process design.
→ Applied human-centered design thinking to improve usability and emotional resonance leading to measurable boosts in customer satisfaction and trust across multiple touchpoints.
Design Advisory and Consultancy
2020
Founding Design Advisor & Consultant
Unilend is a unified platform for AI and DeFi, building permissionless protocols, modular agents, and smart mempools. Backed by Woodstock Fund, Signal Ventures, 3Commas, and others.
→ Defined Unilend’s brand identity from the ground up, aligning design with the strategic vision to resonate with DeFi audiences and enhance investor perception.
→ Led UI/UX for the Alpha MVP “Initium”, designed intuitive flows for borrowing, lending, redeeming, and repaying, simplifying complex DeFi actions into user-friendly experiences.
→ Produced investor-facing pitch decks and designed clear, informative lite papers, playing a key role in securing funding from Woodstock Fund, Signal Ventures, 3Commas, and more.
→ Delivered cohesive marketing collateral across platforms, amplified brand messaging, and increased user engagement during early traction and fundraising phases.
→ Recruited and onboarded Unilend’s first in-house designer, established design hiring standards and laid the groundwork for a scalable design function.
2021
Design Advisor & Consultant
Llama started in 2021 as a treasury and analytics consultancy working with major protocols like Aave, Lido, dYdX, Nouns, and ApeCoin on treasury strategy, reporting, dashboards, and governance. Years of hands-on DAO work revealed a bigger problem: teams needed better permissions, access control, and execution tooling. In 2023, Llama raised $6M to turn those insights into a full governance platform at llama.xyz. In 2024, the product and team were acquired by River Protocol.
→ Worked 1:1 with founder to define Llama’s early visual direction and establish a design foundation aligned with top protocols including Aave, Nouns, Lido, dYdX, and ApeCoin.
→ Designed Llama’s first brand identity - core visuals, tone, and design language that shaped the foundation for future governance and analytics products.
→ Built early product design models for treasury reporting, analytics dashboards, and governance UX, simplifying dense on-chain data into intuitive interfaces.
→ Collaborated closely with developers and analytics teams to ensure UI, visual hierarchy, and data representation were accurate, functional, and implementation-ready.
→ Helped craft an investor-ready design presence, strengthening Llama’s credibility and enabling a more polished platform story for protocol partners and contributors.
2022
Founding Design Advisor & Consultant
Socket is the leading Chain Abstraction Protocol enabling devs to compose across 100+ rollups. Backed by top investors like Framework Ventures, Coinbase Ventures, Lightspeed, Mark Cuban and others.
→ Led 0→1 brand and product design - developed Mover early identity, design system, and UI/UX for Fund Mover, enabling intuitive cross-chain bridging across 100+ rollups.
→ Designed investor-facing pitch decks, technical diagrams, and product visuals that helped clearly communicate technical architecture to both investors & partners.
→ Co-conducted UX audits of competitor protocols, identified opportunities for differentiation, and shaped Fund Mover streamlined, user-friendly interface
→ Delivered marketing collateral, launch graphics, and ecosystem assets, supporting early traction, partnerships, and brand visibility across the ecosystem.
2023
Design Consultant
Thala is a DeFi protocol powering Move Dollar - an over-collateralized stablecoin, and efficient liquidity via a rebalancing AMM. Backed by Shima Capital, ParaFi & more.
→ Led creative direction across all visual assets, ensured brand consistency and strategic alignment with Thala’s DeFi vision and messaging.
→ Directed design production for cross-platform graphics, enhanced online presence, and supported campaigns targeting user engagement and ecosystem growth.
→ Collaborated with founders and marketing teams, developed cohesive visual strategies tied to key product milestones and funding announcements.
2024
Founding Design Advisor & Consultant
Prime brokerage platform reimagining institutional-grade trading for DeFi. It provides risk-free yield opportunities for LPs and enables secure margin account interactions across futures and spot markets - bridging the precision of CEX performance with the transparency of on-chain execution.
→ Led end-to-end product design and UI/UX strategy, designed intuitive, transparent flows (Earn, Trade, Transfer Margin, Borrow, Swap) to simplify complex trading actions and boost user confidence.
→ Directed brand sprints with founders to define Chronux’s visual DNA - aligning the team on a unified product vision before launch.
→ Facilitated design strategy workshops with founders -defined objectives, aligned product vision, and ensured all outputs supported long-term platform goals.
→ Spearheaded a major UX design, enhanced accessibility, reduced cognitive load, and increased trader engagement through actionable, data-rich interfaces.
→ Built and managed a scalable design system - streamlined design operations and ensured visual consistency across platforms.
2025
Design Advisor & Consultant | Remote
Ascent Advisors is a big player and leading consulting
firm helping Web3 / Web2 startups with entity structuring, compliance, fundraising, legal, tax, and business planning needs.
→ Spearheaded a complete brand and website transformation, repositioning the firm as a trusted strategic partner for startups navigating complex regulatory and fundraising landscapes.
→ Crafted a refined brand identity and high-conversion web experience, boosting trust, increasing visitor retention by 90%, and elevating the firm's market presence.
→ Designed an improved end-to-end customer reach out experience, resulting in an 80% increase in lead generation and a 50% lead-to-customer conversion rate with 100% increase in website traffic within 6 months.
→ Aligned design strategy with business growth goals, strengthening Ascent’s positioning and expanding reach across the startup ecosystem through clarity, precision, and modern UX.
→ Collaborated cross-functionally with devs, marketers, and leadership to ensure seamless execution, iteration, and performance tracking of all design initiatives.
2025
Design Consultant | Remote
Prefix Labs is a pioneering legal advisory built for crypto
- native founders, DAOs, and protocols, helping them navigate regulatory, compliance, and legal complexities with confidence.
→ As their design advisor and consultant, I worked directly with the founder to establish the brand, design strategy, and foundation that positioned Prefix as a trusted legal partner in the Web3 ecosystem.
→ Crafted a bold yet professional brand identity that balanced crypto-native culture with legal authority, making Prefix instantly recognizable and credible in both Web3 and traditional legal landscapes.
→Built visual frameworks for social, web, and events that positioned Prefix Labs as a go-to legal advisory for Web3 builders.
→ Designed and structured the official website & UX as a user-friendly gateway to core services (entity structuring, compliance, fundraising support), streamlining navigation and accessibility for crypto founders.